Customer Stories
I partner with founders and CEOs in hospitality, travel, and enterprise tech to turn positioning into growth, funding, rebrand, and exit. Here are the stories, in my clients' own numbers.
Capabilities
Full-stack GTM and brand leadership for B2B tech, travel, and hospitality — from narrative to revenue to exit.
Client stories
Filter by outcome or browse all. Click any story to read the challenge, the work, and the results.
Rebranded for North America. Acquired for $120M+.
Repositioned a global distribution leader for the North American market and the launch of new AI products — through to acquisition.
From startup to a 10x exit. Acquired by Revinate.
Took Ivy, the AI-powered digital concierge, from early-stage startup to category-defining brand and acquisition by Revinate.
Built the brand and pipeline that led to a $90M exit.
Built a defining brand and pipeline for a hospitality technology company through to acquisition.
Branded the hotel CRM leader through to acquisition by Revinate.
Branding, positioning, marketing, and content for the leading hotel CRM — through to acquisition by Revinate.
Scaled an all-in-one hotel PMS into a global growth leader.
Branding, positioning, PR, and demand generation for the hotel and vacation rental PMS built around automation and revenue optimization.
Rebranded LodgIQ as the AI-first RMS for modern hotels.
Full rebrand, strategy, and positioning to relaunch LodgIQ as the AI-first revenue management platform for hospitality.
3x clients, $37M raised, 25+ premium media features.
Scaled a hospitality marketplace from emerging player to household name.
Mobile PMS pioneer, acquired for $50M.
Brought a mobile-first hotel PMS to market and through acquisition.
Cut $200K in ad spend. Grew for a decade.
Repositioned a Canadian PMS against big-budget US competitors and unlocked sustained, low-spend growth.
Repositioned hotel loyalty for the instant-gratification era.
Brand, narrative, and PR for a next-generation hotel loyalty program.
Rebranded Groupize as an AI-native meetings & events platform.
Fractional CMO leadership, content engine, and full rebrand to AI-native positioning.
Brought a European P2P platform to global markets.
Brand and demand strategy for procure-to-pay in hospitality.
Travel itinerary platform — strategic acquisition.
Brand visibility and partnership marketing through acquisition.
Enterprise hospitality marketing at global scale.
Supported global enterprise marketing programs for a top-10 software brand.
Upsell leader acquired by Sabre.
Built brand momentum that supported a strategic acquisition.
Positioned a niche travel tech innovator for growth.
Brand, messaging, and demand for a specialized travel platform.
Revenue management leader — acquired by Cendyn.
Sustained brand authority through to acquisition.
Tours & activities platform — acquired by TripAdvisor.
Brand momentum across the global tours and activities sector.
Launched holographic hospitality experiences.
Built brand awareness for a holographic display innovator in hospitality.
Travel & hospitality vertical leadership for a global tech firm.
Positioned a global engineering firm as a top travel tech partner.
Built North American visibility for Asia's largest hospitality software platform.
Worked directly with Binu Matthews, CEO, to bring the IDS Next platform into the North American market — through branding, content, and thought leadership in top trade publications.
Scaled an AI revenue platform from aviation into hospitality — $295M raised.
Positioned FLYR as the AI-native revenue operating system for travel, supporting expansion from airlines into hotels through the Pace Revenue acquisition and a $295M funding round.
Launched an event and venue management platform into North America.
Positioned iVvy's cloud-based sales and event management platform for North American expansion, building CEO thought leadership and brand visibility in a new market.
Built the operations brand that UniFocus acquired.
Positioned Knowcross as the global standard in hospitality task management and operational optimization — through to acquisition by UniFocus.
Built the brand that became the #1 event for independent hoteliers.
Full launch, branding, PR, and thought leadership for the Independent Lodging Congress — the premier membership and events platform for independent hotel owners, operators, and disruptors.
Launched a luxury uniform brand from zero to global hotel partnerships.
Full launch, go-to-market, branding, and PR for a luxury uniform company redefining how world-class hotels, restaurants, and private clubs dress their teams.
Launched CartStack's hospitality arm into a new vertical.
Full GTM, branding, and thought leadership to take an ecommerce recovery platform into the hotel space.
Positioned a travel spend and data platform as the operations intelligence leader.
Thought leadership and virtual event support for a next-generation travel operations, spend, and data platform.
Launched a safety startup and scaled it into hospitality and healthcare.
Full startup launch, GTM, branding, thought leadership, and PR for a staff safety and communication platform — from concept through funding and expansion into healthcare and life sciences.
An extension of the marketing team driving awareness and authority.
Embedded as an extension of the marketing team to deliver thought leadership, brand awareness, content, and PR for a leading sales and catering platform.
In my clients' words
“Ivana's market-specific insights, branding strategies, and hands-on execution enabled us to rapidly refresh our brand and establish a stronger foothold in North America. She is truly part of our team and an indispensable partner from start to finish.”
“Ivana understood how to bring our AI and emerging hotel tech to market when the idea was completely new to the industry. She turned a bold idea into a brand the industry trusted.”
“Ivana helped us educate the market on microservices architecture in hospitality, differentiate our brand in a crowded space, and ultimately build the credibility and pipeline that contributed to our $90M acquisition.”
“Ivana gave NAVIS the brand and the voice of the category. Her work was central to how the market — and ultimately Revinate — saw us.”
“Ivana didn't just market StayFlexi — she built the narrative that powered our North American market growth.”
“Ivana reimagined LodgIQ as the AI-first RMS the industry needed. Her understanding of AI and the hotel tech space, genuine domain expertise, and unmatched network opened doors no one else could.”
About
B2B Marketing Advisor to Hospitality, Travel & Enterprise Tech
In 2014 Ivana co-founded Puzzle Partner, bringing insider knowledge and real networks to innovative companies, from full strategic partnership to hands-on execution.
50+ clients. Over $1B in funding and exits. Valuations up as high as 10x. Acquisitions north of $110M.
She advises CEOs and boards through the decisions that shape what a company becomes next: scale, positioning, and the shift to AI.
Ivana's views on technology, AI, and business are featured in Forbes, Entrepreneur, and the trade press.
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I help B2B brands lead in the AI era — from positioning and pipeline to growth, funding, and acquisition.
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